Términos de Referencia Mesoamerican Reef Fund
King Crab Mariculture Business Plan Consultancy
Together with its partner Healthy Reefs for Healthy People, MAR Fund’s is opening a consultancy to develop the business plan of one of its projects as part of the MAR+Invest initiative (https://marfund.org/en/mar-invest/).
The King Crab project is a local and restorative solution to support the issue of accumulating fleshy macroalgae on corals in the MAR region, while also provided an additional income for fishers.
Objective
Develop a Business Plan for the scaling of King Crab production in the MAR and marketing of the King Crab mariculture products.
Main activities
Develop a business and market plan with the following elements:
- Market study
- Value proposition
- Marketing plan
- Key resources and stakeholders
- Strategic alliances
- Risks evaluation
- Operational costs and timelines for different production systems
- Financial projections with current value for crab
- Potential funding sources for start-ups
Contract and profile
The contract will have a maximum duration of 6 months, and is provided by MAR Fund.
The consultant will have 5 years of business and market study experience in a similar aquacaulture/impact/social/blue economy projects.
Application procedure
The applicant will provide:
- A technical proposal with detailed work plan, methodology, timetable of activities and deliverable planning as well as any other relevant information
- An economic proposal, in USD, with the detailed budget by products and expenses concept. The total amount must include all expenses of the consultancy including needed travel.
- A portfolio of similar projects done by the consulting agency
- CV of each leader and the core team
- Three references
The required documentation will be sent before Feb. 15th 2023 to the following emails: mcfield@healthyreefs.org, craig@healthyreefs.org and ajones@marfund.org. In case of incomplete documentation, the proposal will not be taken into consideration.